ABOUT ME

Innovative and strategic Design & Product Development leader with 20+ years of experience building commercially successful apparel, headwear, and lifestyle product across licensed sports, private-label, and collaborative brands. Proven expertise in creative direction, concept development, seasonal collection strategy, product innovation, and end-to-end development, from initial research and ideation through manufacturing and market launch. Experienced in leading and mentoring design teams, managing global manufacturing partnerships, and collaborating with licensing partners, key retail accounts, sales teams, and cross-functional stakeholders. Combines strong creative vision with technical product knowledge and commercial awareness to develop trend-relevant, brand-right product that connects with consumers and supports business growth.